Jocelyn Curry

Art & Joie de Vivre

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As a retired lettering artist and illustrator, I still create a lot of visuals and have fun doing it. My website is a place I can post and share them from my Shoreline, Washington studio in my home.

Logo Design: Capturing a Spirit With Hand Lettering

November 23, 2025

Did I need a deep plunge into a new blog site, right when such a time-consuming challenge really didn’t fit into my crowded calendar? The answer, no surprise, is “no” but at least I was able to navigate the mind-befuddling process of transferring the data from my old platform to this new, AI-enhanced version of good ol’ WordPress. My previous experience of working on good ol’ WordPress wasn’t stellar, so I’m hoping to improve my relationship with it asap. So far I have been able to upload my seasonally appropriate squash painting! But now, HOW do I get rid of “Hello World!” which was placed there by Good Ol. I’m not sure about this, but I think Good Ol’s default tips will stay on this, my First Post until I figure out how to discretely remove them without being told “This is not a good idea.” At least I got my squash up on this new site for your viewing pleasure! Happy Thanksgiving :-).

Exploring words
and giving them life through hand lettering is always a fun challenge
for a designer. Recently, my assignment was to create a logotype for
two artisans whose business is called Two On A Lark. A great name for two creative women! I began with a plain ball point pen, seeing how the words could be stacked, emphasized, and styled:

TOALsketches

Two of many sketches were selected and developed. The top one is a more classic script style done with a pointed brush. The one below this was written with a felt marker in a more trendy, playful variation:

TOALscriptlores

TOALboxvar

Numerous colored elements were added to both variations and the choices were circulated for feedback from discerning individuals representing a variety of age groups. A variation on the more playful version was developed further, with a casual script version of Lark plugged in, and color was added digitally. The logo was designed to be used online, on hang tags, business cards, and shipping labels. Here it is! Please contact me to learn more about my logo design services.

TOALfin

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4 responses to “Logo Design: Capturing a Spirit With Hand Lettering”

  1. Molly Hashimoto Avatar
    Molly Hashimoto

    Great idea development. I really love both of those logos!
    Molly

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  2. Kacie-Linn Engle Avatar
    Kacie-Linn Engle

    Thanks, Jocelyn, for showing us the steps you go through to develop a logo. You make it look so easy!
    Kacie-Linn

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  3. Linda Warlyn Avatar
    Linda Warlyn

    I loved seeing how you develop an idea! Thanks for the sneak peek into your creative process. But I would have had a hard time choosing just one! In the end, a fantastic looking logo! xox

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  4. Safiullah Chandio Avatar
    Safiullah Chandio

    logo is the main thing to start any business well logo design contests can help the designers to do their best. https://colouristlogo.com

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