Jocelyn Curry

Genuine handlettering can be appetizing, indeed. In the course of my career, I've created many logos and descriptive words for food packaging and wine labels. Most recently, a second online bakery is now sporting my lettering which will draw attention to the delicious, hand-crafted products:

Above is the finished primary logo under which various bakery items are sold. Specializing in made-to-order brownies, biscotti and cookies, Ruth's Kitchen encompasses Ruth's Brownie Kitchen as seen below on the sticker to the right. Beautiful pink boxes have been custom printed with a brown band, below on the left. All baked items are shipped the day they are baked, in the boxes shown. Customers dictate what day their brownies or cookies are baked and shipped. Such a hands-on operation certainly needed a hand-created logo.

For those interested in what the process of selecting the style of lettering for this identity entailed, here are eight other versions of the word "Ruth's" as I rendered it when working up rough composites. I also created a series of dingbats, borders and motifs. The wheat shaft was suggested by the owner, who served as the art director of this project.

Highly recommended: the extra fudgy style brownies with chocolate chunks. I ordered them and served them for dessert at a dinner party. So rich, half of one was enough for each guest. The perfect brownie, perfectly presented in pink.