Jocelyn Curry

Art & Joie de Vivre

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As a retired lettering artist and illustrator, I still create a lot of visuals and have fun doing it. My website is a place I can post and share them from my Shoreline, Washington studio in my home.

In Good Taste: Designing for Chocolate

November 23, 2025

Did I need a deep plunge into a new blog site, right when such a time-consuming challenge really didn’t fit into my crowded calendar? The answer, no surprise, is “no” but at least I was able to navigate the mind-befuddling process of transferring the data from my old platform to this new, AI-enhanced version of good ol’ WordPress. My previous experience of working on good ol’ WordPress wasn’t stellar, so I’m hoping to improve my relationship with it asap. So far I have been able to upload my seasonally appropriate squash painting! But now, HOW do I get rid of “Hello World!” which was placed there by Good Ol. I’m not sure about this, but I think Good Ol’s default tips will stay on this, my First Post until I figure out how to discretely remove them without being told “This is not a good idea.” At least I got my squash up on this new site for your viewing pleasure! Happy Thanksgiving :-).

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What role can a calligrapher's work play in modern packaging design if lettering is not required? Calligraphic line used as ornament has elegant, illustrative character. For this packaging design project done for Seattle Chocolates Truffles, I was asked to provide an overall pattern of calligraphic swirls that would be printed on the bag and also on the box. Here you can see the artwork before it was applied in the printing process, and the final package. The result is a timeless design that has kept this product a bestseller. To view this product on the Seattle Chocolates website, click here.

Please visit the gallery of additional Seattle Chocolates packaging images in the column to the left of this post.

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3 responses to “In Good Taste: Designing for Chocolate”

  1. Linda Warlyn Avatar
    Linda Warlyn

    Jocelyn, I am THRILLED to see that you have a blog now! I so look forward to almost daily doses of your exquisite artwork, lettering, and writing. The invitations for your son’s wedding are simply stunning and are a perfect first impression of what will be a glorious day for all…including those feathered friends! It’s hard to improve on fine chocolate, but your packaging design adds only elegance to the gourmet treats inside. xox

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  2. Marilyn Avatar
    Marilyn

    Jocelyn, I bought the red/black/gold box of Seattle Chocolates to send with Ben to NYC as a “thank-you” gift for friends who were putting him up. The gift was made all the more special when Ben could say he knew who had designed the box!
    M

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  3. Jocelyn Curry Avatar
    Jocelyn Curry

    Thanks so much, Marilyn, for selecting the “Tapestry” box as a gift for Ben’s hosts. When I first submitted the artwork for the box, the lead art director thought it was way too wild, and nearly rejected it. But, “wild sells” evidently, because that was several years ago!

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