Several years ago I designed a logo for a start-up bakery business in NYC. Earlier this week I heard from Janine Frank, my client, after her long, labor-intensive business development period. The result: an online and in-store product line with an up and running website! Currently, she has a mouthwatering line of cookies with plans to expand her specialty bakery offerings.
I thought it would be of interest to show some of the rough initial studies (these four were not chosen) I submitted to Janine when we first started the design process. Here are four approaches I took using both positive and reversed images
and lettering:
Naive-style, very legible lettering was roughed in and combined with line drawings for the bakery images. It was important to keep in mind that the artwork would be applied to labels, a website, and all advertising materials. A handmade character was essential for the identity of the company.
A photo of the baker when she was a girl was referred to for making a pen and ink illustration of her holding a shoebox of baked goods.
The final lettering is shown below, outlined in lavender. There is an image that was completed but it is not currently being used. To visit the bakery and order some premium, homebaked cookies, click on the logo!
Jocelyn Curry 
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