Jocelyn Curry

Art & Joie de Vivre

Anatomy of a Greeting Card

November 23, 2025

Did I need a deep plunge into a new blog site, right when such a time-consuming challenge really didn’t fit into my crowded calendar? The answer, no surprise, is “no” but at least I was able to navigate the mind-befuddling process of transferring the data from my old platform to this new, AI-enhanced version of good ol’ WordPress. My previous experience of working on good ol’ WordPress wasn’t stellar, so I’m hoping to improve my relationship with it asap. So far I have been able to upload my seasonally appropriate squash painting! But now, HOW do I get rid of “Hello World!” which was placed there by Good Ol. I’m not sure about this, but I think Good Ol’s default tips will stay on this, my First Post until I figure out how to discretely remove them without being told “This is not a good idea.” At least I got my squash up on this new site for your viewing pleasure! Happy Thanksgiving :-).

What lies behind us and what lies before us are tiny matters compared to what lies within us.

Oakgradcomp1 This quotation by R.W. Emerson was given to me as a starting point for a graduation card design assignment. Immediately, the concept of using an acorn and an oak tree came to me. My art directors at RSVP (a division of Sellers Publishing) liked the imagery idea. My job was to create the two main images and the calligraphy for all the text. To the left is the first sketch I sent in, prior to realizing that the Emerson text was to be placed on the card front. Click on each image to enlarge.

  


Treescan

On the left is the photocopy image I started with for the oak tree. I wanted to create a silhouette version for a background, which I achieved by working with the scan in PhotoShop.

AcornSq copy

For the illustration on the right, working from a real acorn, I used a pointed pen with ink and a watercolor wash. When the card was printed, the border and accents on the acorn were foil stamped.

OakGradCardlores

To the left, this composite of the card shows the final placement of the elements. The calligraphy is FPO, with the final lettering submitted as a separate hi res file. The printed version of the card has the tree silhouette in a satin foil.

TipInloRes

To the right, a tip-in liner for the card (it will fold in the center) features a ghosted image of the full oak tree. A pen, ink and watercolor border of acorns travels down the right side. The card has just been printed. I'll post a photo of it when I receive samples.

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